Anti-Counterfeiting Solutions for the Electronics Industry
The challenge: Counterfeit electronics are cheaply produced and widely sold, causing significant harm to both businesses and consumers. Companies face financial losses, reputational damage and legal risks, while consumers may end up with unsafe, low-quality products. Protecting authenticity in the electronics industry is essential to ensuring safety and maintaining trust.
Digital Platform
Our brand protection technology is powered by our SCRIBOS 360 platform.
- SCRIBOS 360 Authentication
This module enables quick, app-free product verification. Advanced algorithms detect counterfeits, while brand owners collect valuable insights through detailed scan data and statistics. - SCRIBOS 360 Grey Market
Real-time monitoring helps brand owners identify and prevent unauthorised distribution and grey market activity. This ensures products reach the right markets, protecting both revenue and reputation. - SCRIBOS 360 Interaction
This module fosters customer engagement and brand loyalty. Consumers can verify product authenticity, access digital product information, participate in promotions and provide feedback. Brand owners benefit from tailored design options and valuable insights to optimize marketing strategies.
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Counterfeiting in the Electronics Industry: A threat to innovation and safety
Counterfeiting has become a significant issue in the consumer electronics industry, affecting consumer trust, brand integrity, and product safety. Counterfeit goods infiltrate global markets and supply chains, jeopardizing the reliability of critical components and placing both manufacturers and consumers at risk. As the consumer electronics market continues to grow, combating counterfeiting is essential to sustaining innovation, ensuring safety, and protecting brand value in this dynamic sector.
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