TotalEnergies Lubrifiants and SCRIBOS partner to launch advanced brand protection solution against counterfeiting
SCRIBOS, a leading provider of innovative brand protection solutions, is partnering up with TotalEnergies Lubrifiants, a division of TotalEnergies. Together, they are introducing a ground-breaking security feature that can be directly printed on the product label, aimed at combating counterfeiting in the lubricant industry.
TotalEnergies Lubrifiants, a division of TotalEnergies - a multinational energy company that ranks among the top players in the global energy market. The company develops, produces, and markets a diverse range of lubricants for the automotive, industrial and marine sectors. As a market leader, TotalEnergies faces significant risks from counterfeiters who aim to exploit the brand's extensive portfolio by producing fake products.
The security feature
To address this challenge, SCRIBOS has introduced the innovative ValiGate® Direct Print solution for TotalEnergies' lubricant products. This cutting-edge technology not only serves as a strong deterrent to counterfeiters but also meets the unique demands of the lubricant division, with its wide range of sub-brands and a global network of print shops. ValiGate® Direct Print enhances and streamlines TotalEnergies' existing brand protection measures, enabling a more unified and efficient anti-counterfeiting strategy across its international operations.
ValiGate® Direct Print provides robust protection by allowing security features to be directly printed onto lubricant bottle labels at print shops worldwide. These labels, embedded with advanced security elements, are then distributed to various TotalEnergies sub-brands for application on their products. This process eliminates the need for a separate security label, thereby simplifying operations and improving production processes.
Beyond production efficiencies, ValiGate® Direct Print also offers significant consumer-facing advantages. It includes an easy-to-use authentication process that does not require a dedicated app. Consumers can instantly verify the authenticity of products by scanning a QR code embedded within the security pattern using their smartphones, providing secure and straightforward product authentication.
The digital platform
This enhanced consumer experience is further amplified by the digital module "SCRIBOS 360 interaction," which is part of SCRIBOS's digital platform, SCRIBOS 360 (rebranded as Lub360 for this initiative), linked to the security feature. This digital module fosters customer engagement and brand loyalty by adding promotional buttons that appear to the end customer after scanning the QR code. Brands can strategically integrate links to their websites, social media platforms, competitions, or bonus programs, thereby boosting scan rates and deepening customer interaction. These buttons offer diverse design options, ranging from standard to highly personalized solutions.
For instance, TotalEnergies Lubrifiants will utilize this feature by embedding a promotional button that links directly to its popular service, Lubconsult. Lubconsult is an advanced tool designed to help users select the right lubricant for their specific applications. Whether the customer owns a car, SUV, pickup, light truck, motorcycle, commercial vehicle, agricultural machinery, or industrial equipment, they can input relevant details to receive a tailored lubricant recommendation. This service is offered through different links that cater to various countries, ensuring localized support.
Additionally, TotalEnergies plans to include another promotional button that directs users to their full product catalogue, which also varies by country. These options offer customers easy access to crucial product information and recommendations, enhancing their overall experience with the brand.
Additionally, SCRIBOS's digital platform, rebranded as Lub360 for this initiative, offers TotalEnergies a comprehensive tool to manage and monitor brand protection activities effectively. This integrated dashboard provides real-time insights into all activities, including detailed analyses of counterfeiting hotspots.
The data analytics capabilities of Lub360 deliver precise, actionable insights, enabling TotalEnergies to identify counterfeit activity patterns, optimize defense strategies, and evaluate the effectiveness of their anti-counterfeiting measures. This transparency and measurable success are crucial in safeguarding and growing TotalEnergies’ business in the long term.
The launch of this advanced solution marks a significant milestone in the fight against counterfeiting, reinforcing TotalEnergies Lubrifiants' commitment to providing safe and authentic products to customers worldwide.
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