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Secure Copy-Proof Anti-Counterfeiting QR codes for product authentication

Discover how secure, copy-proof QR codes provide unmatched anti-counterfeiting protection and real-time product authentication.

enero 27, 2025

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Brand Protection & AuthenticationWhat Are Anti-Counterfeiting Solutions?In today's global marketplace, the threat of counterfeit products has become a significant concern for businesses, consumers, and governments alike. The EUIPO (European Union Intellectual Property Office) Report estimates that counterfeit products worth 400bn USD are in circulation worldwide.
Brand Protection & AuthenticationThe grey market – risks and countermeasuresWith increasing globalisation, the worldwide availability of products is growing steadily. At the same time, the danger of misuse is also increasing. A good example is, traders taking advantage of price differences in the different markets through parallel imports or re-imports.
Brand Protection & AuthenticationPassion for sale: The business with the fan articlesSports licensing & merchandising is a key area of sports marketing. But how exactly does it work – and how can SCRIBOS help you protect your valuable licenses?
Brand Protection & AuthenticationLicensing: how to ensure transparency, effectiveness and traceabilityRevenue from licensed products and merchandise has been on the rise for many years. Yet many brand owners complain about an increasing lack of transparency and a rise in counterfeit products. You should avoid the following mistakes in licensing.
Brand Protection & AuthenticationLicensing phenomenon: what is important and makes customers happy?What really matters in licensing? How can you become better acquainted with your customers and target them more effectively? This article provides the answers.
Brand Protection & AuthenticationQR codes: One little square, a wide variety of applicationsQR codes are versatile and easy to use nowadays. Discover how your business can benefit from their many advantages and what to look out for.
Brand Protection & AuthenticationGetting started with product digitalization: 3 tips to make your organization moveDo you want to connect your company's products digitally and finally press ahead with digitalization, yet your organization just doesn't seem to be moving forward? We give you three tips on how to provide that crucial impetus.
Brand Protection & AuthenticationWhitepaper: Winning customers with digital product experiencesGiven rising customer expectations, it’s getting increasingly difficult to win customers – and keep them long-term. We demonstrate how digital product experiences create true customer loyalty. Download your whitepaper now!
Brand Protection & AuthenticationProduct labelling crash course: barcode, QR code or RFID technology?Do you want your products to have labels or tags that connect them to (digital) applications? Choosing the right method of product identification can be hard. We give you an overview of the most common forms of product labelling and their applications.
Brand Protection & AuthenticationThe latest QR code service from WeChat contains a critical riskChinese company Tencent is increasingly focusing on B2B customers. The latest coup? Using QR codes for products as the basis for customer interaction and counterfeit protection. Yet the system from WeChat contains a critical security risk.
Brand Protection & AuthenticationAlibaba’s AACA reports new success – despite drop in counterfeits seizedAlibaba’s Anti-Counterfeiting Alliance has reported the seizure of pirated goods worth half a billion euros for 2018. However, it supported significantly fewer operations than in the previous year – and the Chinese online retail giant continues to face criticism.
Brand Protection & AuthenticationCustoms take action against counterfeits at Automechanika 2018During the international automotive trade fair Automechanika, customs officials have seized over 800 potential counterfeit items from all over the world. This is more than five times as many as at 2016’s Automechanika. 67 suspects are now under investigation.
Brand Protection & AuthenticationChina: New e-commerce law aims to curb counterfeitsChina’s new online trading law, which is yet to come into force, aims among other things to protect intellectual property and consumers. In order to achieve this, the operators of online retail platforms are to be held more to account. Yet critics doubt the law will hold much sway.
Brand Protection & AuthenticationGlobal ranking: Which countries are equipped against illegal trade?A new study has recently analysed how well-equipped more than 80 countries worldwide are against illegal trade. Top marks were awarded to Finland; five European countries made it into the Top 10. Conversely, major weak points were discovered in the Middle East and Africa, amongst others.
Brand Protection & AuthenticationAlibaba significantly expands Anti-Counterfeiting AllianceAccording to current news from the Alibaba Group, the company gained 75 new brands for its Anti-Counterfeiting Alliance. The members include numerous big players from various industries. But Alibaba’s anti-counterfeit initiative is still facing criticism.

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