To ensure consumers can confidently identify genuine products, security features should be both visually striking and easy to verify. When authentication is intuitive, it strengthens brand protection and reinforces trust. Our holographic and optical security solutions combine advanced anti-counterfeiting technology with high-impact design, enhancing both security and brand perception. These solutions enable immediate visual authentication, which can be supplemented by a quick smartphone scan for additional digital verification, delivering a cohesive approach to safeguarding product authenticity.
TRUSTSEAL®
Advanced holographic security features
TRUSTSEAL® holograms deliver tamper-proof optical security, with both visible and hidden authentication features to ensure that counterfeiting or tampering attempts are immediately detectable. These holograms can be applied via hot stamping or cold transfer ensuring seamless integration into your packaging process.
Manufactured using KURZ’s proprietary OVD technology, these security features create an effective barrier against counterfeiters, while strengthening consumer trust.
Both optical and digital security features are available for layered authentication.
A few examples of these visual features:
Surface Relief
The design appears three-dimensional and elevated, yet the surface remains completely flat.
Latent Contrust
Tilting the label at a sharp angle reveals small padlocks and the LOGO mark against a bright background.
Diffractive Black
The diffractive black is integrated in the 'A'. It appears dark in nearly all viewing positions. By tilting the TRUSTSEAL® feature about the horizontal axis and viewing the sample at an oblique angle, 'A' lights up in bright yellow-green color.
Spotlight
If the security element is illuminated with a point light source, the hidden security feature moves in different directions on a dark background when tilted around the vertical or horizontal axis. The spotlight effect appears achromatic.
Digital features:
Diffractive ValiGate®
A breakthrough in product authentication, Diffractive ValiGate® integrates secure holograms with digital verification, making it possible for consumers to instantly verify products using a smartphone without an app.
Key benefits:
- Instant verification with a simple scan
- Combines visual security with a connected authentication platform
- Available as a hot-stamped feature or a pre-finished security label
In order to maintain a permanent advantage, the TRUSTSEAL® range is constantly being updated with new security features.
TRUSTSEAL® SFX
Customizable 3D holographic effects
With TRUSTSEAL® SFX, holographic elements appear to rise from the surface, creating a realistic three-dimensional illusion that attracts consumer interaction and reinforces authenticity. Applied through hot stamping or cold transfer, it enhances both primary and secondary packaging, including paper packaging, shrink sleeves, and PET labels.
Key benefits:
- Difficult-to-replicate 3D holographic depth, making counterfeit detection easier
- Enables instant visual authentication, strengthening consumer trust
- Highly customizable in shape, color and design to match brand identity
- Applied as a single image via cold transfer using the KURZ DISTORUN® module or via hot stamping
TRUSTSEAL® Lens
Customizable 3D lens effects
The TRUSTSEAL® Lens effect delivers stunning stereoscopic depth, making it an excellent choice for product authentication and high-impact branding. The Deep Lens design creates a crystalline, deep 3D effect that is available in various customizable shapes, from classic circles to custom forms like stars, hearts and diamonds.
Key benefits:
- Hot-stamped 3D effect with holographic brilliance
- Instantly recognizable depth effects to distinguish authentic products
- Available in transparent or metallic finishes to align with packaging designs
- Applied via hot stamping or cold transfer for durability and security
TRUSTCOLOR®
Captivating color effects for security and brand enhancement
Inspired by natural optical phenomena, TRUSTCOLOR® offers mesmerizing, color-shifting effects that allow for instant visual authentication. Unlike traditional holographic features, it creates a predefined color flip without the use of dyes or pigments, relying solely on light interference. This unique property ensures both aesthetic appeal and robust anti-counterfeiting protection, making it ideal for premium packaging and security applications.
Key benefits:
- Instantly verifiable authenticity through intuitive color shifts
- Enhances security while reinforcing brand aesthetics
- Overprintable, allowing for additional customization and branding elements
- Seamless integration via hot stamping or cold transfer
TRUSTCOLOR® PLUS
Next-level optical security with 3D spatial effects
TRUSTCOLOR® PLUS takes color-shifting authentication to the next level by combining it with a stunning 3D Spatial Effect (SFX). This advanced technology creates a sense of depth and movement, resulting in a fascinating optical feature that is nearly impossible to replicate. The combination of metallic color flip and customized 3D effects makes it an eye-catching yet highly secure solution for brand protection.
Key benefits:
- Metallized color flip with a unique 3D Spatial Effect (SFX)
- Inherently secure through optical complexity
- Customizable with additional security elements
- Exclusively applied via hot stamping
By integrating TRUSTCOLOR® and TRUSTCOLOR® PLUS, brands can achieve a perfect balance of security and visual appeal, ensuring authenticity while enhancing product presentation.
Seamless integration with digital authentication platform
Each of these security solutions can be enhanced with our digital platform SCRIBOS 360 – a cloud-based security platform that enables real-time product authentication and consumer interaction. By combining holographic or optical security with digital verification, brands gain a powerful tool for protecting authenticity, while offering an intuitive authentication experience to consumers.
Success Story
Discover how Bayer effectively protects its agricultural products from counterfeiting