Glossary
Our brand protection glossary
Explore our brand protection glossary for concise and clear explanations of key terms in this field.
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B
brand protection
What is brand protection?
Brand protection refers to the strategies, measures, and practices an organization or company utilizes to safeguard its brand's integrity, reputation, and value.
C
Counterfeiting
What is counterfeiting?
A counterfeit product copies the product from an authentic brand.
G
Grey market
What is the grey market?
What consequences does it have for your company, your brand, your image and your products? And what measures should you take to combat it?