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Anti-Counterfeiting Solutions for the Cosmetics Industry 

The challenge: Counterfeiting poses a significant challenge for brand owners in the cosmetics industry. Cheaply produced fake cosmetics flood the market, endangering consumer health and tarnishing brand reputation. How can counterfeiting and grey market trade be prevented? How can brands differentiate themselves and enhance the customer experience to build brand loyalty?

Our solutions

Irrespective of whether you manufacture hydrating lotions, lavish concealers, or mascara, our tamper-proof markings provide each of your products with a unique identity. Our digital platform, SCRIBOS 360, enables you to track grey market activities and create personalised loyalty programs for your target audience.

 

Printed Security

Our copy-proof product marking, ValiGate® seamlessly integrates into your packaging or label design. Consumers can effortlessly verify the authenticity of their products, thanks to our intuitive and user-friendly anti-counterfeiting technology.

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Security Label

Our eye-catching security labels catch consumers' attention, prompting them to verify the authenticity of their purchased products and participate in the integrated customer loyalty programs. For environmentally-conscious businesses and sustainable packaging, our 100% compostable ValiGate® label is the perfect choice. 

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SCRIBOS security seal on perfume packaging to prevent unauthorized opening.

Security Seal

Our security seals offer the most effective protection against product substitution and refilling throughout the supply chain. Clearly visible evidence of prior opening assures customers of receiving an original product.

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Digital Platform

Our innovative digital platform, SCRIBOS 360, connects with all our brand protection solutions. 

  • SCRIBOS 360 Authentication
    This module enables customers to distinguish genuine products from counterfeits. Through a guided or fully automated authentication process, customers can compare their product with the SCRIBOS 360 database, confirming its authenticity. Suspicious products can be reported, and artificial intelligence helps detect and stop illegal activities.
  • SCRIBOS 360 Interaction
    Implementing this module empowers brand owners to actively engage and retain customers by offering authentication features, managing bonus programs, competitions, and other interactive digital options. By integrating this module, brand owners can strengthen customer loyalty, while safeguarding their brand.
  • SCRIBOS 360 Grey Market
    Uncover grey market activities in real-time. With this module, brand owners receive immediate alerts, allowing them to swiftly respond to any potential issues. By leveraging this module, they can confidently safeguard their brand, maintain control over their products, and proactively address unauthorised distribution channels.
  • SCRIBOS 360 Data Analytics
    Intelligent algorithms analyze captured data, swiftly identifying counterfeits and potential hotspots.

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Your benefits at a glance

Gain complete transparency over your distribution channels through the implementation of secure tracking

Combat counterfeits and prevent grey market trading to protect your brand and market share

Boost long-term sales by fostering customer interaction, creating loyalty and driving repeat business

Minimize financial losses and mitigate unjustified complaints by implementing proactive measures

Collect valuable customer data on behavior, product usage, and the efficacy of marketing activities to inform your business decisions

Success Story 

Discover how NIVEA effectively safeguards their hair care products from counterfeiting in our success story.

Facing counterfeit challenges in Russia, NIVEA successfully tackled the issue by implementing our anti-counterfeiting solution. As a result, counterfeit products vanished from the market, delivering a significant victory for the company and ensuring customer satisfaction.
 

Read the whole story

Dúvidas?

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+49 6221 33507 10

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