Anti-Counterfeiting Solutions for Agricultural Products
The challenge: Counterfeit agricultural products, such as fertilizers, seeds, and pesticides, have become highly profitable items, leading to an increase in organized crime within the sector. However, the identification of these counterfeit products, particularly when they are in the form of clear liquids or seeds, poses a significant challenge. Ensuring brand protection, preventing image loss, and guaranteeing product originality and proper usage are critical concerns. Additionally, complying with safety standards and regulatory requirements set by associations and legislators adds to the complexity of the issue.
Digital Platform
Our brand protection technology is connected to the innovative digital platform SCRIBOS 360.
- SCRIBOS 360 Authentication
This module enables customers to distinguish between original products and counterfeits with the help of a guided or fully automated authentication process. A comparison with the SCRIBOS 360 database confirms the authenticity of a product and allows consumers to report a suspicious product. Suspicious activities are quickly and automatically detected using artificial intelligence, enabling early intervention. - SCRIBOS 360 Grey Market
This module allows you to uncover grey market activity in real time. Already after the first scan, the module sends an alert to the brand owner if necessary. With the collected data, you can take immediate and effective action against potential grey market activities. - SCRIBOS 360 Data Analytics
Using intelligent algorithms, you can analyze the collected data to identify counterfeits and pinpoint possible hotspots of illegal activity. This module provides you with all the relevant information needed to effectively combat counterfeiting in your market.
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Success Story
Discover how our customer KWS effectively safeguards its products against counterfeiting
KWS SAAT relies on our innovative security concept in the fight against grey market trading and counterfeiting: thanks to our VeoMark® security label, RFID transponders and connection to the SCRIBOS 360 digital platform, the flow of their goods can be precisely traced.