Anti-Counterfeiting Solutions for the Toy Industry
The challenge: The counterfeiting of toys brings numerous challenges, including safety risks for children due to substandard materials and choking hazards. It also has a significant economic impact, causing financial losses for legitimate manufacturers and job losses in the industry. Counterfeit toys harm brand reputation, infringe on intellectual property rights, deceive consumers, and are often associated with organized crime.
Digital Platform
Our unique brand protection technology is connected to the innovative digital platform SCRIBOS 360.
- SCRIBOS 360 Authentication
This module incorporates advanced technologies, such as unique identification codes and track-and-trace capabilities, to verify and authenticate products. By enabling easy verification for consumers and offering robust protection against counterfeiting, the authentication module plays a crucial role in preventing unauthorised distribution and maintaining brand reputation. - SCRIBOS 360 Grey Market
This module helps combat the challenges of the grey market by helping the brand owner identify and prevent the unauthorised distribution and sales of products with the help of real-time monitoring. - SCRIBOS 360 Interaction
With the help of this module, customers can easily verify product authenticity, access additional information or provide feedback, fostering a transparent and interactive relationship between brands and consumers. It also adds an extra layer of security, as the scans actually give brand owners the data needed to hunt for the source of their counterfeits.
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