What is brand protection?

The strategy encompasses a diverse array of proactive and reactive measures aimed at safeguarding a brand from various threats and risks that could potentially jeopardize its image or financial performance. 
 

Effective brand protection not only protects a brands reputation, but also helps maintain customer trust and loyalty. It is imperative to safeguard the long-term viability and vitality of a business. The protection of brand reputation is of utmost importance, as it is a highly valuable asset for a company.